Making Your Network Work For You

On February 26, 2008 in Advice by jared

With all of the public speaking Alex and I have been doing lately, we’ve received all kinds of questions from aspiring young entrepreneurs. The most common topic of discussion, aside from the origin of our “bird-plane” logo, was what advice we would give to those looking to start their own company.

Besides a great business idea and the resources to execute that concept, the most important thing for any start up is a solid network. Whether you start in the entertainment industry or you are breaking into the corporate world, the more people you can expose your idea to, the better off you’ll be.

This method of marketing can generate a snowball effect of success for your new company. While some of your newfound connections may not pay off right away, putting yourself “out there” and developing new relationships can only benefit your up-and-coming company.

Even if your new contacts don’t generate business for you directly, they may send referral business your way sometime down the road. In essence, you’ll create a network that works for you!

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